--- title: Creativate Blog | thought leadership description: thought leadership | Stay informed with actionable marketing tips, insights, and strategies to help your business grow. Visit the Creativate blog and start succeeding today. --- [![Creativate Logo 2025\_72 dpi](https://www.growwithcreativate.com/hs-fs/hubfs/Creativate%20Logo%202025_72%20dpi.png?width=150&height=97&name=Creativate%20Logo%202025_72%20dpi.png "Creativate Logo 2025_72 dpi")](https://www.growwithcreativate.com/) - [Who We Are](https://www.growwithcreativate.com/who-we-are) - [What We Do](https://www.growwithcreativate.com/what-we-do) - [News & Insights](https://www.growwithcreativate.com/creativate-blog) - [Resource Library](https://www.growwithcreativate.com/resource-library) - [Let’s Connect](https://www.growwithcreativate.com/lets-connect) # News & Insights - [thought leadership](https://www.growwithcreativate.com/creativate-blog/tag/thought-leadership) - [planning](https://www.growwithcreativate.com/creativate-blog/tag/planning) - [AI](https://www.growwithcreativate.com/creativate-blog/tag/ai) - [HubSpot](https://www.growwithcreativate.com/creativate-blog/tag/hubspot) - [good news](https://www.growwithcreativate.com/creativate-blog/tag/good-news) - [brand(ing)](https://www.growwithcreativate.com/creativate-blog/tag/branding) - [customer experience](https://www.growwithcreativate.com/creativate-blog/tag/customer-experience) - [manufacturing](https://www.growwithcreativate.com/creativate-blog/tag/manufacturing) - [podcast](https://www.growwithcreativate.com/creativate-blog/tag/podcast) - [social media](https://www.growwithcreativate.com/creativate-blog/tag/social-media) - [video](https://www.growwithcreativate.com/creativate-blog/tag/video) - [webinar](https://www.growwithcreativate.com/creativate-blog/tag/webinar) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## Subscribe for Updates [Subscribe](https://www.growwithcreativate.com/creativate-blog/tag/thought-leadership#section-50) - [HubSpot](https://www.growwithcreativate.com/creativate-blog/tag/hubspot) October 14, 2026 4 min ## [HubSpot UNBOUND 2026: Context, AEO, and Staying Human With AI](https://www.growwithcreativate.com/creativate-blog/unbound-recap) Your AI Is Only as Smart as What You Tell It Something I see over and over: companies want AI to "do more," but their CRM is full of half-logged calls and outdated contacts. So it made complete sense ... [Read: HubSpot UNBOUND 2026: Context, AEO, and Staying Human With AI](https://www.growwithcreativate.com/creativate-blog/unbound-recap) - [thought leadership](https://www.growwithcreativate.com/creativate-blog/tag/thought-leadership) ##### [Building Sustainable Strategies with Targeted Account Marketing](https://www.growwithcreativate.com/creativate-blog/targeted-account-marketing) March 5, 2026 1 min 3 Pillars of a Human-Centered TAM Strategy To stand out, your strategy must be authentic. We focus on three foundational... [Explore the Insights](https://www.growwithcreativate.com/creativate-blog/targeted-account-marketing) - [thought leadership](https://www.growwithcreativate.com/creativate-blog/tag/thought-leadership) ##### [Human-Centered Marketing in an AI-Powered World](https://www.growwithcreativate.com/creativate-blog/human-centered-marketing-in-an-ai-powered-world) December 16, 2025 2 min I have the privilege of working closely with organizations across many industries. I see where technology is helping tea... [Explore the Insights](https://www.growwithcreativate.com/creativate-blog/human-centered-marketing-in-an-ai-powered-world) - [HubSpot](https://www.growwithcreativate.com/creativate-blog/tag/hubspot) ##### [Why Your Auction Business Needs a CRM: Unlocking Efficiency and Growth](https://www.growwithcreativate.com/creativate-blog/why-your-auction-business-needs-a-crm-unlocking-efficiency-and-growth) September 17, 2025 2 min What Is a CRM and How Does It Simplify Your Operations? A CRM is a software solution that consolidates all customer inte... [Explore the Insights](https://www.growwithcreativate.com/creativate-blog/why-your-auction-business-needs-a-crm-unlocking-efficiency-and-growth) - [thought leadership](https://www.growwithcreativate.com/creativate-blog/tag/thought-leadership) ##### [What to Consider When Conducting a Marketing Tech Stack Audit](https://www.growwithcreativate.com/creativate-blog/what-to-consider-when-conducting-a-marketing-tech-stack-audit) March 3, 2025 2 min Why Is a Marketing Tech Stack Audit Important? 1. Optimizing Costs and Eliminating Redundancy Many businesses accumulate... [Explore the Insights](https://www.growwithcreativate.com/creativate-blog/what-to-consider-when-conducting-a-marketing-tech-stack-audit) - [thought leadership](https://www.growwithcreativate.com/creativate-blog/tag/thought-leadership) ##### [2024 in Review and What to Expect in 2025](https://www.growwithcreativate.com/creativate-blog/2024-in-review-and-what-to-expect-in-2025) December 9, 2024 3 min [Explore the Insights](https://www.growwithcreativate.com/creativate-blog/2024-in-review-and-what-to-expect-in-2025) - [thought leadership](https://www.growwithcreativate.com/creativate-blog/tag/thought-leadership) ##### [Personalized B2B Marketing That Builds Real Connections](https://www.growwithcreativate.com/creativate-blog/personalized-marketing-create-meaningful-connections) November 18, 2024 2 min [Explore the Insights](https://www.growwithcreativate.com/creativate-blog/personalized-marketing-create-meaningful-connections) See more ## Resource Library [Visit Library](https://www.growwithcreativate.com/creativate-downloadable-resource-library) ## Subscribe for Updates ## Michelle Speaks Creativate’s President, Michelle Miller, is a keynote speaker with deep knowledge and experience in B2B marketing. Michelle has spoken to countless audiences, inspiring them to take action and create change. She is committed to educating, inspiring, and empowering those who seek to make a difference in the world. 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