Manufacturing Growth,
Built on Real Experience
Over 30 years of hands-on manufacturing experience, applied to the industrial businesses building today's economy.
Four Pillars of Manufacturing Growth
Real growth starts when scattered notes, spreadsheets, and disconnected tools come together into one strategy, with every piece working toward the same goal. Here's what that looks like in practice:
Strategy
Extend Your Reach
We'll work with you to develop a marketing strategy that puts your business in front of more of the right buyers, with sales and marketing aligned around the same goals.
Identity
Earn Buyer Trust
Voice, tone, positioning, and messaging built to speak directly to the decision-makers your sales team is trying to reach.
Momentum
Stay Visible
Content, social media, video, sales tools, and graphic design working from one plan, keeping your name in front of the right people and your sales team equipped throughout the entire purchase cycle, from first look to final decision.
Proof
See What Works
Monthly and quarterly reporting pulled from HubSpot (if you use it), Google Analytics, and real insights, so you can defend every dollar your sales and marketing teams spend.
Where Every Detail Matters
In manufacturing, every detail is crucial. The efficiency, time & speed and quality control: they all carry weight, and getting them right takes a partner who understands the intricacies of your business. From the shop floor to the office and the sales team (including manufacturer reps, inside and outside sales), and paths to market through contractors, distributors, and direct sales, we understand the complexities of manufacturing.
Whether publicly traded or a third-generation family owned business, international or domestic, we take the time to understand your industry so the details in your sales and marketing are as accurate as the products and systems you manufacture. Our team members' experience ranges from being born into a family owning multiple manufacturing companies, to working directly for manufacturers for over two decades, and everything in-between. We don't just speak it; it's in our blood.
Partnership, Built to Last
Here's how we work with you.
FLEXIBILITY
When business changes quickly, your sales and marketing need to pivot together. We take a proactive approach, watching trends and platform updates so your strategy stays aligned with best practices and your goals.
CONSISTENCY
The best results come from a sales and marketing plan that's created, followed, and executed consistently over time. We'll work together to build a sustainable solution that makes the most of your resources.
PARTNERSHIP
We're an extension of your team, bridging sales and marketing so everyone's rowing in the same direction. Beyond regular check-ins, we're available for brainstorming, team meetings, and company updates.
COMMUNITY
When you're a client, you're part of the Creativate community, and your customers become part of it too. Customer obsession drives how we think and how we decide.
"Michelle and the Creativate team strike the perfect balance of strategic and tactical. Michelle took the time to genuinely understand our industry and wasn't afraid to ask questions or challenge the status quo. Her insights and recommendations allowed us to better address the needs of our target audience and focus on what we were doing well, and leave the other stuff behind.
Michelle has a ton of experience in roofing and manufacturing, but her overall leadership abilities and expertise really transcended her 'wheelhouse' and were incredibly useful when applied to the technology-enabled services industry."
- Levi P.
Director of Marketing
Ready to Optimize your Marketing?
Our team will get to know your business, audit your current sales and marketing alignment, and show you exactly what a partnership looks like for your manufacturing company.
